"Have You Seen This Dog?" Competition Terms & Conditions.

Promoter: Different Dog Ltd, Unit 3, Pioneer Park, Halesfield 18, Telford, TF7 4FA. (VAT Number: 271789365, Registration Number: 10589054).

1. Eligibility

1.1. The competition is open to legal residents of Great Britain (England, Scotland, and Wales) aged 18 years or over, excluding employees of Different Dog, their immediate families, agents, or anyone professionally connected with the administration of this promotion.

1.2. Entrants must be the legal owner of the dog entered into the competition.

1.3. Internet access, a valid email address, and photo/video upload capability are required to enter.

1.4. No purchase necessary to enter or win.

1.5. To receive the Different Dog fresh food portion of the prize, we are only able to ship to a UK address, with the exception of the Highlands and Northern Ireland.

2. Promotional Period

2.1. The competition opens at 09:00 BST on 30th September 2026 ("Opening Date") and closes at 23:59 BST on 25th October 2026 ("Closing Date"). The winner will be contacted by 10th November 2026 via email.

2.2. Entries received after the closing date will be automatically disqualified.

3. How to Enter & Content Guidelines

3.1. To enter, visit the official landing page at differentdog.live/seen-this-dog during the promotional period.

3.2. Complete the online entry form by: providing your contact details (full name and email address); submitting your dog's name and a description detailing what makes them unique, unforgettable, or different; uploading a photograph or video demonstrating your dog's personality.

3.3. Entry Limit: Strictly one (1) entry per person. Bulk, automated, third-party, or multiple entries submitted by the same individual will be disqualified.

3.4. Content Standards: Submissions must not contain bad language, profanity, defamatory statements, offensive material, or harmful content (including the depiction of unsafe or dangerous practices involving animals). Any entries deemed inappropriate, abusive, or harmful by the promoter will be immediately disqualified.

4. Prize Details

4.1. There is one (1) Grand Prize package comprising:

• 1 x £1,000 holiday voucher from Paws & Stay, valid for use against bookings on pawsandstay.co.uk.
• 1 x Year’s Supply of Different Dog fresh food, consisting of 365 days’ worth of a 100% Different Dog fresh food diet, up to the value of £1,000.

4.2. Paws & Stay Voucher Terms: The staycation voucher is issued by and redeemable directly with Paws & Stay in accordance with their standard terms, conditions, and validity periods. The promoter is not responsible for property availability, booking management, travel arrangements, cancellations, or any additional costs incurred.

4.3. Year’s Supply of Different Dog Food Terms: Upon confirmation of the winner, the precise recipe portioning, delivery schedule, and fulfilled items will be tailored specifically to the winning dog based on their age, weight, and activity level. The prize will be fulfilled via recurring deliveries over a 12-month period.

4.4. General Prize Conditions: Prizes are non-transferable, non-refundable, and no cash alternative is available. The promoter reserves the right to substitute a prize of equal or greater value if necessary due to circumstances beyond its reasonable control.

5. Winner Selection Process & Objective Judging Criteria

5.1. Stage 1 (Shortlisting): The entries are reviewed by the promoter's internal team to confirm photo/video quality and their story (the description submitted with their entry) based on set criteria: Personality & Originality (40%); Storytelling & Tone (30%); Visual Charm & Vitality (30%), to select a shortlist of ten finalists to go to Stage 2 of judging.

5.2. Stage 2 (Independent Expert Judging): The 10 finalists are submitted to an expert judging panel comprising a vet, a certified dog behaviourist, and a canine nutritionist, each acting independently in their judgement of the finalists. These panellists are engaged by the promoter as consultants in the ordinary course of Different Dog's business but hold no commercial interest in, sponsorship of, or remuneration tied to the outcome of this competition.

5.3. The panel independently evaluates the 10 finalists and declares one Grand Prize winner based on: Personality & Originality (40%); Storytelling & Tone (30%); Visual Charm & Vitality (30%).

5.4. The decision of the judging panel on the selection of the winner is final and binding, and no correspondence or discussion will be entered into regarding that decision. Entrants who wish to raise a concern about how the promotion has been run may do so in accordance with clause 10.

6. Winner Notification & Verification

6.1. The Grand Prize winner will be notified via email by no later than 2 working days following the judging panel's decision.

6.2. The winner must respond within 10 days of notification to confirm acceptance and claim the prize. If the winner fails to respond within this timeframe, the promoter reserves the right to select an alternative winner from the remaining finalists, applying the same criteria set out in clause 5.4. The same notification and response process will apply to each alternative winner in turn, working through the remaining finalists in order of their score under clause 5.4, until a winner confirms acceptance or all finalists have been offered the prize without response.

7. Intellectual Property & Content Usage Rights

7.1. By submitting an entry, entrants grant the promoter a non-exclusive, worldwide, royalty-free, perpetual licence to use, publish, and display the submitted photograph, video, text, submitted story, dog's name, and owner's first name across official marketing channels.

7.2. Media assets may be cropped, resized, or formatted to suit specific channels or print layouts, but the promoter will not edit or alter the visual likeness of the dog.

7.3. Marketing channels include digital advertising, organic social media, email marketing, website banners, landing pages, PR, and printed materials.

7.4. Entrants warrant that they own all rights to the submitted content and that it does not infringe upon any third-party intellectual property, privacy, or moral rights.

8. Liability, Data Protection & Storage

8.1. Personal data provided during entry will be processed securely in accordance with UK GDPR and the Data Protection Act 2018.

8.2. Personal data, entry details, and media uploads will be stored securely on cloud-based systems hosted within the UK/EEA or compliant third-party infrastructure (including Typeform and secure CRM platforms) for the purpose of administering this competition.

8.3. Entrants will be invited to opt-in to ongoing marketing communications via an un-ticked checkbox on the entry form.

8.4. For full details on how we collect, store, handle, and protect your personal data, please refer to our official Privacy Policy at https://www.differentdog.live/privacy-policy/.

8.5. To the extent permitted by law, the promoter accepts no liability for technical failures, lost entries, or damage resulting from acceptance of the prize.

9. General

9.1. The promoter reserves the right to cancel, amend, or suspend the competition or these terms in the event of unforeseen circumstances beyond its reasonable control.

9.2. This promotion is in no way sponsored, endorsed, administered by, or associated with Meta (Instagram/Facebook) or Typeform.

9.3. These terms are governed by English law and subject to the exclusive jurisdiction of the courts of England and Wales.

10. Complaints & Concerns

10.1. Any entrant with a concern about how this promotion has been administered or run may contact the promoter's team at feedme@differentdog.live. This route is for concerns about the running of the promotion and does not extend to challenging the judging panel's final decision under clause 5.4.